What I do
User-Centered Design
Product Design
UX/UI Design
UX Research
Visual Design
Motion Design
Design Systems
Web Design
Low/Hi-Fi Prototypes
Animation
Personas
Journey Mapping
Usability Testing
Marketing Design
Branding
What I use
Figma
After Effects
Illustrator
Photoshop
Framer
Lottie
Unreal Engine
WordPress
HubSpot
HTML
CSS
JS
How I am at work
Cross-team collaboration
Storytelling
Project management
Communication
Critical thinking
Advocate for stakeholders
Attention to details
Hola! I'm Fer
I am a Product/UX Designer with over 8 years of experience across product and web design, gaming, internal tools, and agency work. I am currently leading design at Nike for a 3D design tool built in Unreal Engine
My background includes animation, visual design, marketing design, SEO, prototyping, and building scalable design systems, enabling me to create solutions that align with user needs and business objectives.
I am proficient in design and web development tools such as Figma, Framer, After Effects, Illustrator, WordPress, HTML, and CSS.
I enjoy tackling new challenges and strive to find innovative ways to prioritize user experience and exceed project objectives. My focus is on creating impactful experiences that can adapt to future needs.